Built on 10 years of persistence.
Ali Wasim Farm didn't start with funding, connections, or an easy path. It started with a vision, a willingness to begin from zero, and the discipline to keep going when everything said stop.
From a waiter's job
to 4 tons a day.
Ali Wasim Abbas holds an MBA from GIFT University, Gujranwala. His father is a doctor. Before moving to Lahore, he ran a school in Gujranwala for two years — already driven by the desire to build something of his own.
When he arrived in Lahore, nothing came easily. He worked as a waiter for two days, tried sales, tried a call centre. Eventually he landed a role as a Financial Advisor at MathaMax Markets, promoted to Business Development Officer within six months. He stayed two years, quietly saving capital and studying how businesses really work.
When he resigned, he was discouraged at every turn. He applied to Plan9 — PITB's tech incubator at Arfa Tower, Lahore — in Cycle 7. He didn't make it. Applied to LCE — rejected again. A kind acquaintance offered him an admin role from 3 PM to 10 PM, barely covering expenses. Every morning, he went door to door in the Lahore heatwave distributing pamphlets, asking strangers for water to stay hydrated. He started with milk delivery, moved into vegetables and fruits. Woke up at 4 AM. Went to the wholesale market. Delivered orders.
"Hard work, focus and consistency are the weapons of an entrepreneur. You have to be relentless in your pursuit of success."
In Plan9's 8th cycle, he was selected. His employer continued paying his salary for 4 more months out of goodwill. At Plan9, he built Cart99's signature fruit box — healthy, hygienic, affordable — which gained popularity immediately.
The trip that changed
everything.
In mid-2018, Ali Wasim travelled to Silicon Valley — the global epicentre of innovation and scale. What he saw wasn't just technology. It was how the world's most successful companies think about supply chains, distribution, and getting quality products to end users consistently and at scale.
He visited the campuses and offices of some of the most influential companies on the planet — and returned to Pakistan with a sharper, clearer understanding of what large-scale operations truly look like. It was in Silicon Valley that he fully grasped the scope of what the food supply industry could become — and what Ali Wasim Farm needed to be built for.
A venture built on
a 5-month decision.
In January 2018, Ali Wasim launched Farmin — a hydroponic gardening venture built on a compelling idea: grow fresh produce without soil, without chemicals, using dramatically less water, and in spaces where traditional farming isn't possible.
He gave himself a strict 5-month window — January to May 2018 — to validate the concept. If it worked, he would scale it. If it didn't, he would shut it down and channel everything back into what he knew was working. By May 2018 he had his answer. He acted on it. Farmin closed. The knowledge didn't.
From zero to
120 tons a month.
Every step was earned, not given.
Built to supply at
industrial scale.
Every number below represents years of relationship-building, investment, and operational discipline.
What we stand for
We exist to eliminate uncertainty from the fresh produce supply chain. Every food manufacturer, processor, and food chain we serve should never have to worry about quality, consistency, or delivery. That is the one promise we make — and keep.
We are building toward a future where Ali Wasim Farm is the first name buyers think of when they need bulk fresh produce — not just in Lahore, but across Pakistan and eventually across borders. Sustainable sourcing, traceable supply, and scale that grows with our partners.
Fully registered.
Fully documented.
Every compliance box your procurement team checks — we have it covered.
Licensed
Compliant B2B invoicing
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